It’s crazy out there.

We live in a V.U.C.A. world.

A volatile, unpredictable, complex, and ambiguous world- where traditional ways of working aren’t working. They’re too slow and rigid for a world where change is constant. They’re vulnerable to human emotion, in a world that’s increasingly irrational. And subjective, not objective, in a world where we have data for everything.

It started as a hobby

A fascination with making sense of things that puzzled us and uncovering insight into how the world works. To fuel this passion, we looked for companies that would find what we were doing valuable-and Solera was born! Today we work with leading global consumer goods companies across a range of major sectors, emotionally and financially vested in every project, with a fee model that’s primarily performance based.

Prashant Tripathi

Prashant has been involved with the dairy upstream business beginning from farm economics through dairy processing technology. He builds on his passion for the farm and seeks to build economic value for every participant involved in the value chain and has grown into specializing in Client and Market Development. Having worked with clients on all continents, Prashant guides product development and cultivates client relationships.

Anup Singh

Anup has worked across continents and markets with the goals of understanding through exploration and analysis built from unique techniques and perspectives. After years in corporate, he decided to sew a team together with the goal of growing a new type of firm. Here at Solera Advisors, success is measured by cultivating wealth for generations at a pace that keeps up with the demands of agriculture.

Prakash Kini

Prakash Kini, or PK as he is lovingly called, has served customers for over two decades where he has played multiple roles from developer to product and practice lead in firms such as TCS, Sapient, Thoughtworks and GALE delivering mission critical trading and risk management solutions for global energy clients such as Chevron, Cinergy/Duke, RWE/EON, Louis Dreyfus and global financial clients such as Fidelity, Goldman Sachs, Scotiabank, State Street.

Donald Gordon

Don can chart his life events through his memory of over three decades of raw sugar’s market price. Through the expanse of his career and exposure to multiple volatility cycles, he has built and grown complex multi-market commodity buying and risk management programs. He is an avid traveler and gleans his market sense through studying merchant flows and visiting with upstream and downstream agricultural markets in South America, Europe and Asia. Along with mentoring the team, Don strategizes growing a world-class risk advisory practice.

Dr. Tony West

Tony developed his expertise in monetizing market volatility and specializes in portfolio risk management organization and strategy for businesses with exposure to commodity markets. He has lived in Asia, US and Europe while working in energy markets, and currently lives in Oxford UK and actively evaluates the frontier of quantitative methods and computational techniques.

MD Sharif

Sharif started in commodity markets amidst the turmoil of the great financial crisis and has been involved with the design and development of information assets that have stood the test of market change. Having lived in and worked with businesses in the US, Europe, and Asia, he has developed a keen sense of commodity markets, the participants and decision practices. Sharif spent a year’s sabbatical exploring the vast topographically diverse countryside of India choosing to survive on the generosity of strangers. Sharif engineers the analytical infrastructure while experimenting with data science techniques.